For several years I was frustrated that I couldn’t find a portfolio management tool to serve my needs as an investor. I started asking my colleagues if they had the same problems as I did regarding deal flow, system of record, and data aggregation with early stage investments.
I began with user interviews to refine my hypotheses about what investors want and need in portfolio analysis. After this validation, I started building and testing against those same people who would be my customers. Step by step, this became fiifi.