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Why Venture Capital Firms Invest in SaaS Management Tools

Amid the unpredictability and volatility of the COVID pandemic, SaaS companies have continued to thrive.

May 5, 2021

fiifi private market investments

Portfolio Management 101

We started missing deals, missing economics that fit our thesis, and dropping the ball with helping founders — the core of our mission.

April 30, 2021 3:05 pm

Emerging Manager Spotlight on Jai Malik of Countdown Capital

Emerging Manager Spotlight: Jai Malik of Countdown Capital

In our 2nd emerging manager spotlight, I sat down with Jai Malik of Countdown Capital to talk near monkhood, the Midwest & the Wild West of private market investing. Learn about his journey in VC, the importance of machine ethics & building a 506(c) fund.

February 15, 2021

Emerging Manager Spotlight: Mac Conwell of RareBreed Ventures

Talking secret clearance, Twitter, and diamonds in the rough. His ability to recognize that amazing company at its earliest moment is a skill set Mac has been honing for years. Not only can he unearth these uncut gems, but Mac is also able to polish and shape early-stage startups with his background as a founder and VC.

January 15, 2021

fiifi capital management Distribution of US capital funds

How to Raise Your First Fund With Right Side Capital Management’s Dave Lambert

Your VC fund is a startup, just like the ones you’re investing in. It’s a competitive, volatile environment with huge pressure to perform and high failure rates. How do you make it past Fund I to Fund II, III and beyond?

December 1, 2020

Matt Blomstedt

Raise Your First Fund, a How to With SpringTime Ventures’ Matt Blomstedt

How to Raise your first fund With SpringTime Ventures. A fiifi blog series part 3 of 4

1. Tap into your 1st, 2nd, and 3rd degree network to cast a wide net when looking for potential investors

2. Set deadlines and create a sense of urgency to quickly build momentum and get LP commitments.

3. Communication is key when fundraising and managing your fund. Even if a lead goes cold

October 26, 2020

fiifi -- The Right Mentor for the Job

The Right Mentor for the Job

Find mentors that are 1–2 years ahead of you.

With an early stage mentor, ask targeted questions about the specific business challenges and hurdles that you’re experiencing.

Be responsive, engaged, and respectful

Upfront Mark Suster VC funnel vc deal flow

Early Stage deals and Micro VC’s

Funding is becoming much more competitive and concentrated within fewer early stage companies.

If you do set a high valuation, consider how that affects your sales, hiring, and ability to raise the next round.

The sheer number of seed funds has increased 2400% to around 800 in total since 2003.

Every no is That Much Closer to a Yes

Startup founders are better in their 40’s

As a leader: be tenacious, be coachable, and have integrity, above all else

As a team member: build partnerships and relationships

As an entrepreneur: ask questions, foster the right ideas, and convey your passion

Why Executives Fail

Why Executives & CEO’s Fail

Figure out what makes your team tick

When I stepped into my last large role, I had to look at my existing team and do a series of things.

PItchbook NVCA Venture Monitor

How to Raise Your First Fund with Green Cow Venture Capital’s Vikram Lakhwara

There have already been over 5000 deals in the first half of 2020 in the US in dozens of sectors.

How do you know where to focus your fund?

How can your vision convince investors and startups to join your first fund, second, and beyond?

Read on to learn how. Then follow @theron on Medium

How to raise your first fund

How to Raise Your First Fund

Leverage your reputation and network

Show any traction

Anchor your commitment

Surround yourself with great people building great things.

Fiifi, Portfolio Intelligence, Simplified

About fiifi



fiifi helps investors manage their deal flow, documents, investments, and financial strategy.​

Reach out for more info on plans and pricing.