Why Venture Capital Firms Invest in SaaS Management Tools

and where the missing link is for investors

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business model of SaaS lends itself well to uncertainty. Its flexibility has led to more IPOs, more revenue, and more interest in SaaS than ever.” In a post from the Forbes Communications Council, SaaS revenue in 2024 is projected to climb to $233 billion by 2022 and $369.4 billion by 2024. Spurred by the pandemic, scalable SaaS management tools that improve cost and time efficiency for businesses are in demand.

This is especially true of vertical SaaS solutions that solve specific pain points in a given sector. One analyst wrote that “COVID-19 is creating even more opportunity in the vertical SaaS space as businesses look for creative ways to deliver a better customer experience to drive revenue.”

Aaron Senneff -- CEO Pushpay
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However, even with all of the VC investments in SaaS management tools, there are very few tools for investors themselves.

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